First time buyer get extra 5% credit, subsequently will be additional 1% credit to your account for every purchase. Use the credit for next purchase. Shop Now!
icon-search
icon-search
  • 9781292172354.jpg

Tourism: Principles and Practice

RM 124.00
- +
icon-bag Add to Cart
Home

Author: John Fletcher / Alan Fyall / David Gilbert / Stephen Wanhill  
Publisher: Pearson
Total pages: 672
Pub.-date: November 2017


Description

In a changing and turbulent environment for tourism, the sixth edition of Tourism: Principles and Practice offers you the fundamental and underlying principles with which to approach the study of tourism, contributing a complete framework that effectively integrates theory and practice. The text has been updated to take into account developments such as Special Interest Tourism, and has added content on the history and evolution of the subject. 

Features

- Mini case studies which concentrate on specific destinations and organisations

- Self-check questions which allow you to review material and track your progress

- Full length case studies which conclude each chapter

- Practitioner views to give insight from someone who understands the real world of tourism

 

Table of Contents

Chapter 1: An Introduction to Tourism

Chapter 2: The Nature of Tourism Demand

Chapter 3: Tourism Consumer Behaviour

Chapter 4: Measuring and Modelling Tourism Demand

Chapter 5: Forecasting Tourism Demand

Chapter 6: Destinations

Chapter 7: The Economic Impact of Tourism

Chapter 8: The Environmental Impact of Tourism

Chapter 9: The Socio-Cultural Impact of Tourism

Chapter 10: Sustainable Tourism

Chapter 11: Tourism and Development Planning

Chapter 12: Tourism, Crises and Disaster Management

Chapter 13: Attractions

Chapter 14: Accommodation

Chapter 15: Events Management

Chapter 16: Intermediaries

Chapter 17: Transportation

Chapter 18: Public Sector and Policy

Chapter 19: Managing Marketing for Tourism

Chapter 20: Marketing Planning

Chapter 21: Marketing Mix Applications

Chapter 22: Information Technology in Tourism

Your Cart

Your cart is currently empty.

Continue browsing here.