• 9781292148496.jpg

Strategic Management: A Competitive Advantage Approach, Concepts And Cases, 16th Edition

Regular price
RM 116.00
Sale price
RM 116.00
Regular price
RM 0.00
Worldwide shipping | ABA Bookstore
Worldwide shipping
Secure payments | ABA Bookstore
Secure payments
Authentic products | ABA Bookstore
Authentic products
  • Fred R David, Francis Marion University
  • Forest R. David, Francis Marion University
  • 16th edition | Published by Pearson (October 3rd 2016) - Copyright © 2017  9781292148496

For courses in strategy.

A Practical, Skills-oriented Approach to Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

Table of Contents

1. Strategic Management Essentials


2. Outside-USA Strategic Planning

3. Ethics, Social Responsibility, and Sustainability

4. Types of Strategies

5. Vision and Mission Analysis

6. The Internal Audit

7. The External Audit

8. Strategy Generation and Selection

9. Strategy Implementation

10. Strategy Execution

11. Strategy Monitoring