W. Lawrence Neuman
Social Research Methods: Qualitative and Quantitative Methods 7e is a highly regarded text that presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches.
BRIEF TABLE OF CONTENTS
Part I Foundations
Chapter 1 Why Do Research?
Chapter 2 What Are the Major Types of Social Research?
Chapter 3 Theory and Research
Chapter 4 The Meanings of Methodology
Chapter 5 How to Review the Literature and Conduct Ethical Studies
Part II Planning and Preparation
Chapter 6 Strategies of Research Design
Chapter 7 Qualitative and Quantitative Measurement
Chapter 8 Qualitative and Quantitative Sampling
Part III Quantitative Data Collection and Analysis
Chapter 9 Experimental Research
Chapter 10 Survey Research
Chapter 11 Nonreactive Research and Secondary Analysis
Chapter 12 Analysis of Quantitative Data
Part IV Qualitative Data Collection and Analysis
Chapter 13 Field Research and Focus Group Research
Chapter 14 Analysis of Qualitative Data
Part V Communicating with Others
Chapter 15 Writing the Research Report and the Politics of Social Research