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Retailing Management, 10th Edition, Levy

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10th Edition

1260084760 · 9781260084764


SECTION I THE WORLD OF RETAILING 
1 Introduction to the World of Retailing 
2 Types of Retailers 
3 Multichannel and Omnichannel Retailing 
4 Customer Buying Behavior 
SECTION II RETAILING STRATEGY 
5 Retail Market Strategy 
6 Financial Strategy 
7 Retail Locations 
8 Retail Site Location 
9 Information Systems and Supply Chain Management 
10 Customer Relationship Management 
SECTION III MERCHANDISE MANAGEMENT 
11 Managing the Merchandise Planning Process 
12 Buying Merchandise 
13 Retail Pricing 
14 Retail Communication Mix  
SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT 
15 Human Resources and Managing the Store 
16 Store Layout, Design, and Visual Merchandising 
17 Customer Service 
SECTION V CASES
Cases
Glossary 
Index

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