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Managerial Economics Applications with Access Code, 14th Edition McGuigan

RM 88.00
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ISBN: 9789814780575

Teach your students to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14th Edition. This timely edition shows how effective managers apply economic theory and techniques to solve real-world decision problems. Seasoned authors McGuigan, Moyer, and Harris balance a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.


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