• 9781118830284 (1)
  • 9781118830284 (2)
  • 9781118830284 (3)
  • 9781118830284 (4)
1

International Marketing,6th Edition

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ISBN: 9781118830284
AUTHOR: MASAAKI KOTABE
KRISTIAAN HELSEN


  • Offering more real–world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach 
  • Uncovers all the latest trends and hot topics in the field
  • Emphasizes the multilateral nature of marketing
  • Prepares readers to manage global marketing activities in an increasingly competitive environment  

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