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International Business: The Challenges of Globalization, 9th Edition, 9781292262253

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  • John J. Wild
  • Kenneth L. Wild
  • 9781292262253
  • 9th edition | Published by Pearson () - Copyright © 2019

For courses in international business.

 Cultural focus helps students understand key concepts in international business

International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world. 


PART I: GLOBAL BUSINESS ENVIRONMENT
1. Globalization

PART II: NATIONAL BUSINESS ENVIRONMENTS
2. Cross-Cultural Business
3. Political Economy and Ethics
4. Economic Development of Nations

PART III: INTERNATIONAL TRADE AND INVESTMENT
5. International Trade Theory
6. Political Economy of Trade
7. Foreign Direct Investment
8. Regional Economic Integration

PART IV: THE INTERNATIONAL FINANCIAL SYSTEM
9. International Financial Markets
10. International Monetary System

PART V: INTERNATIONAL BUSINESS MANAGEMENT
11. International Strategy and Organization
12. Analyzing International Opportunities
13. Selecting and Managing Entry Modes
14. Developing and Marketing Products
15. Managing International Operations
16. Hiring and Managing Employees

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