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International Business: A Managerial Perspective, 9th Edition

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  • Ricky W. Griffin
  • Michael Pustay
  • 9th edition | Published by Pearson (September 15th 2020) - Copyright © 2020

For courses in international business.

International Business examines how managers succeed in a competitive world, with an emphasis on skills development, emerging markets, and cultural and geographic literacy.

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations worldwide.


PART 1: THE WORLD'S MARKETPLACES
1. An Overview of International Business 
2. Global Marketplaces and Business Centers 
3. Legal, Technological, Accounting, and Political Environments 
4. The Role of Culture 
5. Ethics and Social Responsibility in International Business 

PART 2: THE INTERNATIONAL ENVIRONMENT 
6. International Trade and Investment 
7. The International Monetary System and the Balance of Payments 
8. Foreign Exchange and International Financial Markets 
9. Formulation of National Trade Policies 
10. International Cooperation Among Nations 

PART 3: MANAGING INTERNATIONAL BUSINESS
11. International Strategic Management 
12. Strategies for Analyzing and Entering Foreign Markets 
13. International Strategic Alliances 
14. International Organization Design and Control 
15. Leadership and Employee Behavior in International Business 

PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS
16. International Marketing 
17. International Operations Management 
18. International Financial Management 
19. International Human Resource Management and Labor Relations 

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