icon-search
icon-search
  • 19060469.jpg

Global Business Today, 11th Edition

RM 80.00
- +
icon-bag Add to Cart
Home



The success of the first ten editions of Global Business Today (and its longer, more in-depth textbook option and companion, International Business, now in the 12th edition) was based in part on the incorporation of leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, our goals for the 11th edition have focused on the following:1. Incorporate new insights from scholarly research.2. Make sure the content covers all appropriate issues.3. Make sure the text is up-to-date with current events, statistics, and examples.4. Add new and insightful opening and closing cases in most chapters.5. Incorporate value-added global EDGETM features in every chapter.6. Connect every chapter to a focus on managerial implications.As part of the overall revision process, changes have been made to every chapter in the book. All statistics have been updated to incorporate the most recently available data. Currency is maintained through the integration of Connect and global EDGETM feature in every chapter.  


TABLE OF CONTENTS


Part 1 Introduction and Overview
Chapter 1 Globalization 2
Part 2 National Differences
Chapter 2 National Differences in Political, Economic, and Legal Systems 36
Chapter 3 National Differences in Economic Development 58
Chapter 4 Differences in Culture 86
Chapter 5 Ethics, Corporate Social Responsibility, and Sustainability 122
Part 3 The Global Trade and Investment Environment
Chapter 6 International Trade Theory 152
Chapter 7 Government Policy and International Trade 186
Chapter 8 Foreign Direct Investment 214
Chapter 9 Regional Economic Integration 240
Part 4 The Global Monetary System
Chapter 10 The Foreign Exchange Market 270
Chapter 11 The International Monetary System 296
Part 5 The Strategy and Structure of International Business
Chapter 12 The Strategy of International Business 322
Chapter 13 Entering Foreign Markets 356
Part 6 International Business Functions
Chapter 14 Exporting, Importing, and Countertrade 380
Chapter 15 Global Production and Supply Chain Management 404
Chapter 16 Global Marketing and R&D 434
Chapter 17 Global Human Resource Management 470

Your Cart

Your cart is currently empty.

Continue browsing here.