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Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition

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  • Norman M Scarborough 
  • Jeffrey R. Cornwall  
  • December 2018 
  • 9781292266022  

For courses in small business management, entrepreneurship, and new venture creation and/or management.

 The foundation to building a successful business

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.

 

Table of Contents

SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP 

1. The Foundations of Entrepreneurship 

2. Ethics and Social Responsibility: Doing the Right Thing 

3. Creativity and Innovation: Keys to Entrepreneurial Success

 

SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS

4. Conducting a Feasibility Analysis and Designing a Business Model 

5. Crafting a Business Plan and Building a Solid Strategic Plan

6. Forms of Business Ownership

7. Buying an Existing Business

8. Franchising and the Entrepreneur

 

SECTION III: LAUNCHING THE BUSINESS 

9. Building a Powerful Bootstrap Marketing Plan 

10. E-Commerce and the Entrepreneur 

11. Pricing and Credit Strategies 

12. Creating a Successful Financial Plan 

13. Managing Cash Flow 

14. Choosing the Right Location and Layout 

 

SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS 

15. Sources of Financing: Equity and Debt 

16. Global Aspects of Entrepreneurship 

17. Building a New Venture Team and Planning for the Next Generation

 

Appendix: The Daily Perc Business Plan 

Cases

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