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Entrepreneurship: Successfully Launching New Ventures, Global Edition, Updated, 6th Edition

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  • Bruce R. Barringer
  • R Duane Ireland
  • R Duane Ireland

6th edition | Published by Pearson (May 10th 2021) - Copyright © 2021 

Learn about the entrepreneurial processthrough real-world examples
Entrepreneurship: Successfully Launching New Ventures 
explores the allure of entrepreneurship,teaching students how to successfully launch and grow their own business. Usingreal business profiles of inspiring young entrepreneurs, the text engagesstudents through relevant examples they can easily relate to. The 6thEdition examines entrepreneurship through an easy, four-step processthat clearly outlines both the excitement and difficulty of launching a newcompany. Careful to identify failures as well as successes, the text is a guideto starting a new business. 

PART I: DECISION TO BECOME AN ENTREPRENEUR
1. Introduction to Entrepreneurship


PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis
6. Writing a Business Plan


PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
7. Preparing the Proper Ethical and Legal Foundation
8. Assessing a New Venture’s Financial Strength and Viability
9. Building a New-Venture Team
10. Getting Financing or Funding


PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising


Glossary
Name Index
Company Index
Subject Index


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