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Cutlip And Center's Effective Public Relations, 11th Edition

RM 95.00
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Glen M. Broom | Bey-Ling Sha

ISBN: 9780273768395 

For courses in Introductory Public Relations.

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

Table of Contents

PART I   CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS

  • Chapter   1   Introduction to Contemporary Public Relations
  • Chapter   2   Practitioners of Public Relations  
  • Chapter   3   Organizational Settings   
  • Chapter   4   Historical Origins and Evolution   

  PART II   FOUNDATIONS

  • Chapter   5   Professionalism and Ethics  
  • Chapter   6   Legal Considerations
  • Chapter   7   Theory: Adjustment and Adaptation
  • Chapter   8   Theory: Communication and Public Opinion
  • Chapter   9   Internal Relations and Employee Communication
  • Chapter 10 External Media and Media Relations

PART III   MANAGEMENT PROCESS

  • Chapter 11 Step One: Defining Public Relations Problems
  • Chapter 12   Step Two: Planning and Programming
  • Chapter 13 Step Three: Taking Action and Communicating
  • Chapter 14 Step Four: Evaluating the Program

PART IV   THE PRACTICE

Chapter 15 Business and Industry  

Chapter 16 Government and Politics

Chapter 17 Military Public Affairs

Chapter 18 Nonprofits and NGOs   

Chapter 19 Health Care  

Chapter 20 Education   

Chapter 21 Associations and Unions

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