Roger Blair / Mark Rush
For courses in managerial economics.
Teaching students managerial economics through real examples, real businesses, with real-life situations
The Economics of Managerial Decisions, 1st Edition teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly — helping students see how theory is applied in different contexts.