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Principles of Marketing, 3rd Edition

RM 35.90
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Series:Oxford Revision Series
Author:Yusniza Kamarulzaman et al.
ISBN 13:9789834721381
Year of Publication:May 2017


This revision book summarizes key concepts and practices of marketing which are essential to understanding this important subject. This book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided.

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