|Series||:||Oxford Revision Series|
|Author||:||Yusniza Kamarulzaman et al.|
|Year of Publication||:||May 2017|
This revision book summarizes key concepts and practices of marketing which are essential to understanding this important subject. This book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided.