icon-search
icon-search
  • 264360_10096-9781292363523_2500x2500

Marketing for Hospitality and Tourism, 8th edition

RM 95.00
- +
icon-bag Add to Cart
Home

Market leader in hospitality marketing around the world
Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are leading educators in hospitality and tourism, deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases. The 8th edition features a new, engaging digital marketing chapter with current applications and all-new in-class exercises, case studies, and industry examples.
Features

Your Cart

Your cart is currently empty.

Continue browsing here.