First time buyer get extra 5% credit, subsequently will be additional 1% credit to your account for every purchase. Shop Now!
icon-search
icon-search
  • 9781292268996.jpg

Business Essentials, Global Edition, 12th Edition

RM 84.00
- +
icon-bag Add to Cart
Home


Ronald J Ebert / Ricky W Griffin  

Focus on the practical skills and important developments in business

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market.


PART I: THE CONTEMPORARY BUSINESS WORLD

1. The US Business Environment 

2. Understanding Business Ethics and Social Responsibility 

3. Entrepreneurship, New Ventures, and Business Ownership 

4. Understanding the Global Context of Business 

 

PART II: MANAGING THE BUSINESS

5. Managing the Business 

6. Organizing the Business 

7. Operations Management and Quality

 

PART III: PEOPLE IN ORGANIZATIONS

8. Employee Behavior and Motivation 

9. Leadership and Decision Making 

10. Human Resource Management and Labor Relations 

 

PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE

11. Marketing Processes and Consumer Behavior 

12. Developing and Pricing Products 

13. Distributing and Promoting Products 

 

PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

14. Information Technology (IT) for Business 

15. The Role of Accountants and Accounting Information 

 

PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

16. Understanding Money and the Role of Banking 

17. Managing Business Finances 

 

Appendix I: Risk Management 

Appendix II: The Legal Context of Business 

Appendix III: Managing Your Personal Finances 

Appendix IV: Unions and Labor Management  

 

Your Cart

Your cart is currently empty.

Continue browsing here.