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Business Communication Essentials, 8th edition, 9781292330099

RM 120.00
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  • Courtland L. Bovee
  • John V. Thill

8th edition | Published by Pearson (February 4th 2020) - Copyright © 2020

Help your students launch their careers with modern communication skills

For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business. 

  • 1 Professional Communication in Today’s Digital, Social, Mobile World
  • 2 Collaboration, Interpersonal Communication, and Business Etiquette
  • 3 Planning Business Messages
  • 4 Writing Business Messages
  • 5 Completing Business Messages
  • 6 Crafting Messages for Digital Channels
  • 7 Writing Routine and Positive Messages
  • 8 Writing Negative Messages
  • 9 Writing Persuasive Messages
  • 10 Understanding and Planning Reports and Proposals
  • 11 Writing and Completing Reports and Proposals
  • 12 Developing and Delivering Business Presentations
  • 13 Building Careers and Writing Resumes
  • 14 Applying and Interviewing for Employment

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