Business Communication Essentials, 8th edition, 9781292330099

• Courtland L. Bovee
• John V. Thill

8th edition | Published by Pearson (February 4th 2020) - Copyright © 2020

Help your students launch their careers with modern communication skills

For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business. 

• 1 Professional Communication in Today’s Digital, Social, Mobile World
• 2 Collaboration, Interpersonal Communication, and Business Etiquette
• 3 Planning Business Messages
• 4 Writing Business Messages
• 5 Completing Business Messages
• 6 Crafting Messages for Digital Channels
• 7 Writing Routine and Positive Messages
• 8 Writing Negative Messages
• 9 Writing Persuasive Messages
• 10 Understanding and Planning Reports and Proposals
• 11 Writing and Completing Reports and Proposals
• 12 Developing and Delivering Business Presentations
• 13 Building Careers and Writing Resumes
• 14 Applying and Interviewing for Employment